How old is betty crocker

Along with Bruce Barker, Husted crafted Crocker in her own likeness , making her a treasure trove of kitchen knowledge, and an authority on all things home management. Catching wind of the new persona, customers took note. After a while, the demand for baking information was so high that The Washburn Crosby Company ended up growing the staff, ultimately developing the Betty Crocker Kitchens.

NBD, it's casual. It was a picture cookbook that quickly became a best-seller. American cooking personality Betty Crocker was an invented character played by several different people since Because Betty Crocker isn't a real person, her image has been depicted by artists since the s.

Initially, her look blended facial features of the female staff in the Washburn-Crosby home service department, but she's also been updated to resemble Jackie Kennedy, and in , her skin tone was changed to olive to give her a more racially ambiguous look. According to Adweek , Crocker is among the most famous fictional female characters in history. She held the 1 spot for years until Flo came along and dethroned her. She's still the front-runner in food though, and ranks higher than Mrs.

Butterworth, Ms. Betty Crocker History We got our start in — and thank you, we do look good for our age. Who could have guessed that a simple contest by The Washburn-Crosby Company would give birth to an icon? The contest called on home cooks to solve a jigsaw puzzle for the chance to win a pincushion in the shape of a bag of Gold Medal Flour cute. Washburn, a flour-milling company and predecessor of General Mills, Inc. But who could offer the public the spoonfuls of wisdom American cooks were so hungry for?

Enter, Betty Crocker. Now, Betty was not a single person. We love a little history moment. But there was one final element needed to bring Betty to life. The Washburn-Crosby Company invited their female employees to try their hand at a Betty Crocker signature. A distinctive winner was chosen and is still used today. It is still being sold today, millions of copies later, under the title The Betty Crocker Cookbook. In an effort to keep Betty current, she also has a website that features recipes, advice, gifts and more.

The current red signature Betty Crocker spoon logo was first used on products in Today, we can find Betty Crocker pamphlet-style cookbooks in grocery checkout lanes across the country. It is safe to say that Betty Crocker has become more than just a household name. In , Fortune magazine declared her the second most popular woman in America, the first being Eleanor Roosevelt. Marks, Susan Smith, Andrew F.

Betty Crocker didn't just offer American women recipes and boxed cake mixes—she was conceived as an ally to women still relegated to roles as wives and mothers. She offered advice on a Midcentury radio show.

And Betty has evolved with the times—another recipient of the feminist gains of the 60s and 70s. You could argue that the fact that Husted had to hide behind the candy-sweet, shiny red veneer of Betty meant that she was reduced to a two-dimensional icon.